News: Golden Goose Battles Amazon Counterfeiters in $8.7M Showdown

Seattle, WA - March 2024 - Golden Goose scored a landmark victory against counterfeiters after a Washington federal court ordered 38 Amazon sellers to pay $8.7millionforhawkingfake\mathrm{"}GoldenGoos\mathrm{"}and\mathrm{"}GGDB\mathrm{"}sneakers\mathrm{.}Theknockoffs\text{—}oftenpricedunder$100—were found to contain toxic levels of lead in some cases.

Court filings reveal investigators traced shipments to Guangzhou warehouses, with some fakes using Golden Goose's trademarked box dust bags. "This sets a precedent for luxury brands fighting third-party platform fraud," said IP lawyer Rebecca Tushnet.

Despite the win, the problem persists: Over 12,000 suspected fake listings remain on eBay and TikTok Shop. Golden Goose now embeds NFC anti-counterfeit chips in all U.S.-sold sneakers—a feature rolling out globally by 2025.